York School of Business is one of the UK's leading providers of online distance learning in business education and gives students worldwide an education of which they can be proud. York School of Business prizes its reputation as an institution that puts the interests of our students first. We ensure a quality education and an experience that will provide the skills and knowledge that you will be able to use within the workplace and help you to advance your career.
2 training courses found
This award aims to support knowledge and understanding in demonstrating the commercial importance of marketing to an organisation’s success, both in the long term and also for the short / medium term. It includes demonstrating the value of marketing analysis in leading an organisation to develop a strategy which focuses resources upon appropriate customers, with a clear positioning message and products / services addressing the specific requirements identified.
The aim of this course is to support knowledge, understanding and skills necessary to establish how customer organisations select suppliers as part of their supply chain and to use information gathered on how organisations select suppliers to develop a customer accounts plan. When involved in winning customer business we must know how organisations select their suppliers and be able to maximise opportunities for becoming members of the supplier chain by achieving preferred supplier status.