5 training courses found
If you write copy for an international audience, this course has to be a serious option. It is fully tailored to your needs.
This course is recommended if: you are planning to blog to an international audience; you are a non-native English speaker who would like clear guidelines on how to blog in a language that is not your mother tongue; you are already blogging, but feel you could do with some new ideas and a fresh start; you are an experienced blogger, but would welcome a professional evaluation of your writing to take your blog to the next level; you see others achieving good results by blogging and you wish to respond with a well-crafted blog of your own or you want to promote your blog through the search engines and are interested in acquiring practical skills in SEO copywriting. Even though English is not your first language, there are many reasons why you should consider blogging in English.
In this course, you will develop your skills as a brochure copywriter. It provides powerful copywriting tips and techniques to help you write more effective brochure copy.
This course is particularly recommended if: you’re new to copywriting and would like a complete overview of the topic, as well as clear guidance on best practice; copywriting is a key part of your work but you’ve never received formal training in it; you have an important copywriting project coming up and you want to sharpen your skills in readiness for the task; you spend too long on each copywriting task and would welcome tips on how to speed up and you do a lot of web writing and want to learn how to be an effective SEO copywriter. By attending you’ll not only learn the general principles of good copywriting but also be equipped to handle a greater variety of writing tasks.
This course is particularly recommended if: you are new to writing for the web; your site has been redesigned and you feel its content also needs to be upgraded; several people now write for your site and you want to achieve a consistent style and approach; your organisation's content has traditionally been written by a central team but now you plan to devolve this to local managers, and these managers need guidance on how to write for the web or you would like to develop your skills as an SEO copywriter. This highly interactive, one-day course focuses on the principles of good copywriting, providing the tools you need to create effective web content.