We work with some of the best Marketing Strategists experts in Uk to create one of the most dynamic video library for marketing education.
All the courses have been created under the supervision of Oxford College of Marketing, A Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston, Portsmouth to mention just a few .Some of them consult to FTSE100 and Fortune 500 companies.
26 training courses found
The Brand Management course is divided in Principles of Brand Management and Strategic Brand Management . The first session is concerned with the foundations of brand management.
Digital Marketing Management will teach you 10 ESSENTIAL skills you MUST have if you want to achieve Marketing greatness Web CopyWriting = Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave.
Online the user is in charge . If they cannot understand what your website is about or what your offer is, they will quickly leave.
Looking to get the best from Social Media Marketing? SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last few years. Businesses are winning work from Twitter and LinkedIn.
Created in collaboration with some of the best marketing experts in UK, you will be able to learn all Marketing Strategy aspects essential to carry out marketing tasks for SME or larger organizations.
How to create a successful brand? How to manage an existing one? In this course, MBA Prof. Leslie de Chernatony, will lead you through the facinating world of brand creation.
It is surprising that, with a few exceptions, key account management isn't studied and taught at most of the world's business schools. Yet more and more business is coming from fewer and fewer major customers and failure to understand how these relationships should be managed inevitably leads to lost profits.
Market Research is an often neglected skill within the marketing spectrum. With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google.
Over 250 scholarly pieces of research have proven the link between effective marketing planning and corporate success, yet it remains one of the most elusive processes to master. This course captures over 25 years of experience by Professor McDonald working with many of the world's most successful companies and explains in a no-nonsense way where to start, how to do it and how to benefit from marketing planning.
Over 80% of all Internet journeys start from search. Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines.
Sales strategy involves allocating scarce resources appropriately, and Beth Rogers argues that this must be driven by the way that customer want to buy. Understanding how the purchasing professionals and other important buying decision-makers see you as a supplier is an important part of that, but even more challenging is being the customer's advocate to colleagues.
Our course will help you understand how to take a user focused approach to building websites. Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales.
Do You Have a Website or Planning to Have One? Do You Want to Know all The Secrets to Make It Succesfull? Then look no further of our sought after Internet Marketing course.
Congratulations on writing your marketing plan! Now the real hard work begins: implementing it in your business. Research suggests that most marketing plans do not get implemented successfully so this will probably be one of the most perilous journeys you ever undertake in marketing.
In this video, Professor McDonald demystifies this most difficult of marketing processes. Market segmentation is without doubt the very foundation of successful marketing, yet in spite of over fifty years of research, there is still much confusion about the organisational level at which it should be implemented, the processes to be used and how it should be implemented.
At the heart of a successful marketing strategy lies a deep understanding of the market and how it splits into segments, so it is essential that you get this right. Despite its pivotal importance, however, many companies continue to shovel customers into meaningless segments and pour strategies onto them which have limited relevance.
Putting a handle on the strategic issues in marketing through a simple framework into which theories and company differences can be located: the strategic pathway. The pathway consists of four interrelated but different sets of issues: market sensing and learning strategy ; strategic market choices and targets ; customer value strategy and positioning ; strategic relationships and network .
This course serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented.
Following the devastating Deloitte report of 2008, when marketing as a discipline was condemned by CEOs and CFOs as being totally unaccountable and following a Cranfield research report that discovered that senior non marketers consider marketing executives to be " unaccountable, expensive and slippery ", this video is a MUST for all marketing executives who want to be accepted in the boardroom. Unless we start to understand the financial language of the boardroom and how commercial success is measured in the real world, marketing will remain the Cinderella of all disciplines.
Project management and related disciplines are a hugely important aspect of delivering marketing, but it is not a well understood area. Project Management in Marketing is also the final Unit in the CIM's Professional Diploma in Marketing but many students struggle to get to grips with the subject.