We work with some of the best Marketing Strategists experts in Uk to create one of the most dynamic video library for marketing education.
All the courses have been created under the supervision of Oxford College of Marketing, A Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston, Portsmouth to mention just a few .Some of them consult to FTSE100 and Fortune 500 companies.
26 training courses found
The Brand Management course is divided in Principles of Brand Management and Strategic Brand Management . The first session is concerned with the foundations of brand management.
Online the user is in charge . If they cannot understand what your website is about or what your offer is, they will quickly leave.
Digital Marketing Management will teach you 10 ESSENTIAL skills you MUST have if you want to achieve Marketing greatness Web CopyWriting = Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave.
Looking to get the best from Social Media Marketing? SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last few years. Businesses are winning work from Twitter and LinkedIn.
Created in collaboration with some of the best marketing experts in UK, you will be able to learn all Marketing Strategy aspects essential to carry out marketing tasks for SME or larger organizations.
How to create a successful brand? How to manage an existing one? In this course, MBA Prof. Leslie de Chernatony, will lead you through the facinating world of brand creation.
It is surprising that, with a few exceptions, key account management isn't studied and taught at most of the world's business schools. Yet more and more business is coming from fewer and fewer major customers and failure to understand how these relationships should be managed inevitably leads to lost profits.
Over 80% of all Internet journeys start from search. Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines.
Market Research is an often neglected skill within the marketing spectrum. With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google.
Over 250 scholarly pieces of research have proven the link between effective marketing planning and corporate success, yet it remains one of the most elusive processes to master. This course captures over 25 years of experience by Professor McDonald working with many of the world's most successful companies and explains in a no-nonsense way where to start, how to do it and how to benefit from marketing planning.
Sales strategy involves allocating scarce resources appropriately, and Beth Rogers argues that this must be driven by the way that customer want to buy. Understanding how the purchasing professionals and other important buying decision-makers see you as a supplier is an important part of that, but even more challenging is being the customer's advocate to colleagues.
This course serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented.
With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition.
Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities.
Our course will help you understand how to take a user focused approach to building websites. Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales.
Do you know how your web visitors arrive at your website? When they are on your site, do you understand what they do, which pages they click on and why they leave? All of this information, and more, is available to you via your web analytics. Unfortunately, for many organisations, web analytics is poorly understood and provides little in the way of tangible benefits.
Do You Have a Website or Planning to Have One? Do You Want to Know all The Secrets to Make It Succesfull? Then look no further of our sought after Internet Marketing course.
Congratulations on writing your marketing plan! Now the real hard work begins: implementing it in your business. Research suggests that most marketing plans do not get implemented successfully so this will probably be one of the most perilous journeys you ever undertake in marketing.
In this video, Professor McDonald demystifies this most difficult of marketing processes. Market segmentation is without doubt the very foundation of successful marketing, yet in spite of over fifty years of research, there is still much confusion about the organisational level at which it should be implemented, the processes to be used and how it should be implemented.
At the heart of a successful marketing strategy lies a deep understanding of the market and how it splits into segments, so it is essential that you get this right. Despite its pivotal importance, however, many companies continue to shovel customers into meaningless segments and pour strategies onto them which have limited relevance.