1 training course found
Does your copy convince you? Is it vivid and engaging or are you guilty of using tired adjectives such as ‘comprehensive’ and ‘essential’? Perhaps you’d love to write more exciting copy but colleagues feel it’s ‘not appropriate’? If you can relate to this, join us and prepare to feel liberated! This course is for anyone looking for a lively introduction or for a mind-changing refresher to this core communication skill. It covers: General principles that really work, whatever you’re selling, online and offline; Why writing copy is totally different to the writing you learned in school; Writing for readers, not markets; Focusing on the 10 second sell and on calls to action; Fewer words, greater impact: being ruthless and taking risks; How to get attention, and keep it; Storytelling, visual copy and word association; ‘Selling copy’ and content marketing; Writing for different formats, for print and online, from brochures to emails to sales letters; Short exercises - individually and in groups.