7 training courses found
Advanced Courses Risk Management Branding CSR & Sustainability Leadership Business Strategy for PR BRANDING Branding & Brand Management [CPD Certified Logo] Next Course Starts: 16 February 2015 Price: £980 Duration: 5 Day BOOK NOW Course Description The primary purpose of the Brand Management course is to provide participants with an overview of how brands can be best managed to improve customer experience and brand equity. A central theme is how social media platforms and the growing power of social influence are shaping brand communications and advocacy.
The course provides participants with a clear overview of key concepts involved in managing and developing organisational communications and reputation. A central focus of the course is how PR is evolving into a more business-led, holistic approach best termed "reputation management".
Communication skills are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.
The course provides a concise introduction to the complex and increasingly important subject of corporate sustainability and its link with business strategy. Participants will obtain a clearer understanding of sustainability and the various parallel terms and concepts that are in use.
This leadership training course focuses on three fundamental areas: Influence; Power and Leadership. Its main purpose is to provide participants with a fascinating insight into how people can influence others in order to change opinions and behaviour.
The purpose and aim of the course is to show participants how to prepare and defend a brand from reputational risks. As well as tackling fundamental elements of issue and crisis management, the course also touches upon the management of ill-structured crisis situations, which are filled with high levels of uncertainty and ambiguity.
The main focus and intent of the course is to provide managers with a rapid overview of what are considered important and relevant techniques for business analysis that can be applied to their current roles. The approach mixes qualitative and quantitative methods, with a strong emphasis on the ability to decipher outcomes and data from social media campaigns alongside the more established methods.