18 training courses found
You may have heard the phrase 'Content is King' in your life as a Small Business owner. The truth is that what you write on your website, in your emails and on your Social Media is important to how your business is perceived, not just by real human beings but by Google too.
What are your customers really interested in? Knowing what your prospects are actually looking for is half the battle in any marketing campaign. If you can learn to understand the customer’s pain/problem then you can show them how you can solve it.
Keeping on top of your Socila Media posting can be a tough call for a Small Business owner. The calls on your time are many and promoting your business is an important part of your daily routine.
Tying all your marketing efforts together makes for a more powerful message and isn’t as difficult a task as you may think. With some basic skills, a little hand holding and the application of a bit of common sense you can achieve it.
WordPress is a popular modern platform for Small Business Websites. It enables those who are not from an IT background to build and maintain their own website.
This will be a series of 3 workshops Research - week 1 (2.5 hours) On-Page Optimisation - week 2 (2.
Facebook is the social media platform of choice for lots of SMEs. It is a simple enough platform to use if you understand the basics.
Measure – if you don’t measure results then how do you know what is working for you? Google Analytics is a free tool that gives you a selection of statistics by which you can measure the success or non-success of your website (nothing is a failure if you learn from it). What you will learn: How your website is currently performing.
Learn how all the bits and pieces of Digital Marketing work and how they all fit together to give you a cohesive, practical and powerful marketing strategy. The course consists of 6 half day workshops (one per week) covering a different topic each.
Creating content is a vital part of marketing. It’s used on your website, Social Media, Email Marketing and Blog writing.
itting the Inbox – email marketing, done right, is still an effective way to keep in touch with prospects and prior customers. Carefully crafted email subject lines combined with a well composed email can boost your sales potential.
MailChimp is a powerful bulk email marketing tool popular with Small Business owners. The free version allows 2000 email address and the sending of up to 12000 emails per month.
Videos are a huge thing nowadays for the Small Business owner. It is often difficult to know where to start in getting a video for your business that not only conveys your business in a good light but also works to drive customers to buy from you.
Blogging is a great way to add fresh, relevent content to your website on a regular basis. It is a place where you can express yourslef and engage with potential customers.
Twitter is a fast paced conversation that many small business owners simply don't get. It can be a powerful addition to your marketing strategy.
Email Marketing could be split into two sections: ‘Sending emails’ and ‘Collecting email addresses’. We gave you a basic outline about how to do both in our basic email marketing workshop.
If you have been using Facebook for a while you may be wondering if there is more you can get out of it or whether there are things you are missing. This 2.
If you measure the results of all your hard work then you are able to see what had most impact on your sales and where you need to improve. Looking at data measuring tools like Google Analytics, Facebook Insights and Twitter Analytics to see where you’re doing things right is great, but there’s always room for improvement so look deeper into your ‘could do better’ areas.