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ContentETC Training Courses

33 training courses found

Clear English - effective writing
Audience aimed at: Corporate training only

Whether it's an internal email or a proposal, effective writing reflects well on both the writer - and their organisation. The key to effective writing is understanding what your reader wants and then organising your information to deliver it.

  • Study level: Beginner
  • Duration of training: 1 day
  • Study mode: Customised
Blogging

Do you want to know how to set up a blog and be a proper blogger? This step-by-step interactive blogging e-learning course from ContentETC shows you everything you need to know about blogs, and how to create and manage your own blog productively, and even profitably. Our online blogging training guide will give you all the tools and top tips that you need for personal and business blogging.

  • Study level: Not applicable
  • Duration of training: Different durations are available for this course
  • Study mode: Online
Effective copywriting
Audience aimed at: Corporate training only

A highly practical workshop addressing all the key aspects of persuasive written communication. Participants are asked to bring examples of their own written communication with them, and prepare a "brief" for a written piece that they can work on during the practical sessions (eg this could be for an eshot, 'standard' letter, print ad, web page…) The workshop allows critique and feedback of the participants' written work, based on the examples and brief that they have brought to the session.

  • Study level: Not applicable
  • Duration of training: 1 day
  • Study mode: Customised
Writing for the web - online writing and editing
Audience aimed at: Corporate training only

There are some key differences in writing for the web and writing for print. This session prompts delegates to adapt their style to the media and to learn more about the latest theory behind good web writing.

  • Study level: Not applicable
  • Duration of training: 1 day
  • Study mode: Customised
Proofreading

Proofreading or Proof reading? Whatever you choose, one of ContentETC's proofreading top tips is that you have to be consistent.  From the basics of proofreading marks and symbols to more advanced editing skills, our professional proofreading training course will cover it all.

  • Study level: Beginner
  • Duration of training: Different durations are available for this course
  • Study mode: Online
Introduction to digital media

Do you know the difference between Twitter and Facebook and blogging (or just don't know what social media is); search engine optimisation and search engine marketing? ContentETC's fact-filled interactive intro to digital media training course explores digital media in enough detail to give you a sound understanding of the key issues, trends, technology and possibilities. We explain all of the jargon, look at how the web is changing the way we live and work, and explore the three big issues that are driving change in the digital world.

  • Study level: Beginner
  • Duration of training: Variable - to suit the learner
  • Study mode: Online
PR Writing

The PR writing e-learning course from ContentETC gives you everything you need to know about public relations writing - how to write press releases that will get you noticed; a press release writing checklist; effective PR emails; case studies, contributed articles and features; PR profiles and social media PR - all wrapped up in one interactive online training course. Both print and online writing skills are covered and you have the option of getting one-to-one feedback on your PR writing from our expert tutor.

  • Study level: Intermediate
  • Duration of training: Different durations are available for this course
  • Study mode: Online
Effective writing

This Effective Writing e-learning course from ContentETC gives you the essential tools to get your ideas across more clearly – no matter what you have to write. We’ll take you step-by-step through POWER© writing, the proven method that we’ve used successfully to help thousands of professional writers on our in-company courses.

  • Study level: Beginner
  • Duration of training: Different durations are available for this course
  • Study mode: Online
News writing

ContentETC's basic news writing interactive e-learning course covers all the essential news writing elements, with tips on writing news reports, stories and articles that will appeal to your reader and keep them coming back. The secret is a skilled combination of spotting news, understanding who you're writing for, what news they're really interested in, and how to get that information across in a really engaging and timely way.

  • Study level: Beginner
  • Duration of training: Different durations are available for this course
  • Study mode: Online
Feature writing

This online feature writing e-learning course from ContentETC will give you all the hints, tips and steps to writing a better feature article. Why should someone invest their precious time and read your feature? The challenge for any writer today is getting people to read their work and keep them reading.

  • Study level: Beginner
  • Duration of training: Different durations are available for this course
  • Study mode: Online
Article writing
Audience aimed at: Corporate training only

This session will raise standards by giving delegates a structured approach to writing articles for publication.

  • Study level: Not applicable
  • Duration of training: 1 day
  • Study mode: Customised
Writing professional emails
Audience aimed at: Corporate training only

The message and the audience The purpose of the email What’s in it for the reader? What tone of voice is appropriate? Structuring em

  • Study level: Not applicable
  • Duration of training: 0.5 days
  • Study mode: Customised
Copyright and intellectual property law

This introduction to copyright law interactive e-learning course from ContentETC is absolutely essential for anyone who creates, edits, publishes or distributes content through print or digital channels. From the definition of copyright, to the detail of how long copyright lasts and copyright infringements, you will gain a thorough understanding of the laws and issues.

  • Study level: Beginner
  • Duration of training: Variable - to suit the learner
  • Study mode: Online
Blogging
Audience aimed at: Corporate training only

A highly practical workshop for anyone who wants to write a blog. By the end of the session, delegates will know what blogging is all about and have written their first post.

  • Study level: Not applicable
  • Duration of training: Variable - to suit the learner
  • Study mode: Customised
Report writing
Audience aimed at: Corporate training only

Too many reports fail to do the job for which they are intended for one simple reason: they are too difficult to read. In this course executives and managers learn techniques to help them write more effective reports and make the most out of complex information.

  • Study level: Not applicable
  • Duration of training: 1 day
  • Study mode: Customised
Writing for the web

This how to write for the web interactive e-learning course from ContentETC will show you all the vital secrets - the best practice for writing online, how the right language makes your web copy easier to read, examples of good web writing, tops tips for writing online, making the most of search engines and attracting more people to your site. Online readers are more demanding, less loyal and won't give you as much time.

  • Study level: Beginner
  • Duration of training: Different durations are available for this course
  • Study mode: Online
PPA Foundation Certificate in Journalism

The essential certificate for all new journalists.  The PPA (Professional Publishers Association) Foundation Certificate in Journalism is a highly respected certificate for new, aspiring or inexperienced journalists working across all media channels and platforms.

  • Study level: Beginner
  • Duration of training: Different durations are available for this course
  • Study mode: Online
Top 20 grammar mistakes and how to fix them

ContentETC's easy to follow, expert grammar e-learning course will transform your writing, boost your confidence and help your readers understand exactly what you are trying to say - without resorting to a dictionary! Mistakes in your grammar and punctuation will not only confuse and frustrate your reader - they can overshadow or even destroy your intended message or meaning. With a better understanding of English grammar rules and correct use, you will also be able to speed up your writing and editing, while adding clarity and understanding to everything you write.

  • Study level: Beginner
  • Duration of training: Variable - to suit the learner
  • Study mode: Online
Search Engine Optimisation (SEO)

This interactive online SEO training course from ContentETC shows you all the top tips and techniques you need for the best SEO. You'll learn how the major search engines - including Google - index your site, the latest SEO tips from the experts, and we'll even help you build a free SEO Action Plan for you to implement straight away.

  • Study level: Beginner
  • Duration of training: Variable - to suit the learner
  • Study mode: Online
Advanced feature writing

Anyone who writes a lot of feature articles runs the risk of getting into habits, not all good! This advanced interactive e-learning course from ContentETC prompts experienced feature writers to take a really close look at their working practices, to see where they can stretch themselves to make good features even better. You will learn: What makes a great feature really stand out How to plan and layout your feature for maximum effect and impact The secrets of hooking your reader with your first few words How dialogue, scene-setting and other techniques create reader excitement The importance of variety and style flexibility in your features The techniques for managing suspense, drama and intrigue How to optimise quotes for maximum effect Which finishing touches elevate your feature to must-read status .

  • Study level: Advanced
  • Duration of training: Different durations are available for this course
  • Study mode: Online
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