6 training courses found
This course is suitable for students who have previously attended our Principles of Great Copywriting workshop or experienced marcoms practitioners, who liaise with agencies or produce creative work in-house. It is for people who want to think in a truly conceptual way about their writing.
This course is suitable for Copywriters or senior marketers who deal with copy regularly, anyone who needs to manage the copy-stream more effectively, teams who’d like their copy to resonate both internally and externally or everybody who’s interested in the importance of copy in brand development. It’s easy to recognise poor copy, but sometimes harder to deliver great copy or substantiate the reasons why certain words simply ‘work’ faster or more effectively than others.
This is a highly interactive course, designed to build confidence in writing for marketing communications. It is suitable for marketing and communications practitioners who are expected to write or review copy as part of their role; graphic designers and art directors who want a better appreciation of copy or junior and aspiring copywriters.
This is a specialist digital marketing diploma, formerly the CAM diploma in digital media and branding. This practical and intensive qualification provides you with the knowledge to understand and exploit the countless branding opportunities available through digital media channels.
This practical and intensive qualification focuses on digital marketing planning. It provides you with the practical skills and knowledge required to understand and put into practice fundamental digital marketing planning tools.
This is a specialist digital marketing diploma, formerly the CAM diploma in digital metrics and analytics. The digital marketing environment has become a critically important marketing tool for all organisations.