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Six ways in which social media can help you get a job

Get proactive and show the recruiting world your best side with these six social media hacks.

Magda Knight
03rd June 2016
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Employers often say they’ll research a likely candidate online as part of the hiring process, which means your social profile suddenly becomes a secret first interview. You have to assume that employers will be using your profile to help them make decisions about your employment value. In order to get ahead of the crowds you’ll need to show them what they want to see.

Tips for cleaning up your social profile:

  • Google yourself to see if anything comes up which might send a red flag to employers – if it does, take steps to remove it.
  • Ensure your email address sounds professional – if not, create a new one. FirstnameLastname@email.com is fine. KittyKat@email.com is not.
  • Never post anything on public social networks like Twitter that you wouldn’t want employers to see. Any form of hate speech will be a red flag to employers – that goes without saying. Avoid saying anything negative about past employers or your current work. If you post up good-time photos, do consider if it’s something that might dissuade employers from choosing you over another close candidate.
  • Streamline your likes, apps and groups. It’s too easy to add a group or interest and then forget about it. An employer doesn’t need to know that ‘partying’ is a key interest.
  • Double-check your privacy settings. Who can see your posts and photos? It’s advisable to restrict tagging to help you retain more control over what is visible on your social platform.
  • Be aware that a social platform’s privacy settings may potentially be reset when the platform has an upgrade. That post you thought was private may not always remain so.

Keep a blog relating to your career interests


A blog can show your passion, enthusiasm and knowledge of a particular field of interest. If you choose a topic that relates to your career, employers can form a favourable impression – especially if you’ve managed to build a following, because that will showcase your proactive outlook. Whether you’re seeking employment in STEM careers, a writing-based role, the world fashion or something entirely different, a blog can help. And, of course, a blog is a social platform you control, so you can show employers your very best side.

The downside? Blogs look their best when they’re regularly updated. Consider how often you’ll post, and stick to it. A blog whose most recent post is from two years ago will have a lower positive impact on employers.

Keep an ear to the ground

  • Social media is the perfect place to follow specialist recruiters, recruitment websites and the career services of key employers.
  • You can also follow networks relating to your field of interest as a means to keep up to date with news, opinion, industry trends, campaigns and opportunities.
  • Get to know hashtags which are likely to surface opportunities. As a starting point, these hashtags can relate to a role, industry, location or information service. For example, some industry hashtags could include #EngineeringJobs, #SocialMediaCareers, #CVtips, #LondonJobs.
  • Create Twitter lists just for job hunting purposes so that you can filter your feed at a touch.

Get engaged, get involved


One of the most basic steps to getting hired is to put the word out that you’re seeking employment. If you’re in a position to go public about your job hunt, tell your social network – you never know what opportunities could be sent your way from friends, colleagues and loosely connected third parties. Where do your friends and relatives work? Are there any suitable positions available? Some companies offer ‘refer a friend’ payment schemes to existing employees, so try every avenue. Social media can be as useful as job boards. You could be just one referral away from your ideal job.

It helps to think of social media as a community, too – even when it comes to recruitment and work. Whatever your field of professional interest, there’ll be an online community dedicated to it. Talk to social influencers in your field – keep it positive and polite, and follow social netiquette.

Along with recruitment opportunities, charities, organisations and networks can have volunteering opportunities to build your CV. Even if you don’t directly participate in any campaigns, you can signal boost the good work of others. It builds your karma points while sending a good message to employers about your proactivity, teamwork and industry connectivity.

Make the most of your LinkedIn presence

LinkedIn is a social platform that’s tailor-made for job hunting, so make the most of it:

  • Fill in your profile completely ensuring it’s up-to-date with relevant skills and specialities listed.
  • Seek recommendations from past employers and professional colleagues.
  • Join groups that are relevant to your career field. You’ll gain many new insights and discover new employers, organisations and services to research, too.
  • Put care into your profile statement – it’s the first thing employers will pay attention to, so ensure the information is relevant, fresh, comprehensive and easily readable.
  • Download the LinkedIn Jobs app which is a separate app dedicated to listing opportunities posted on LinkedIn. You can easily apply to job from the comfort of your smartphone, which draws information from your main LinkedIn profile, so it helps to update this completely before proceeding to applying for jobs.

Use social media to research employers

Whether you’re in application or interview stage, social media is the ideal way to research a prospective employer. An interviewer will be impressed with the width and depth of your knowledge, and it will cement your chances as a keen candidate.

Social media is evolving constantly, and becoming increasingly effective as a tool for finding work and opportunities. Keep your online presence clean and make the most of what social media has to offer!

 

Student? School-leaver? Graduate? Seeking paid work or ready for some careers inspiration? Visit Plotr.co.uk for help with your next steps. Explore career tips, discover helpful employers/organisations, play the Game for career ideas and apply for apprenticeships, graduate schemes, work experience and full/part-time jobs in your area.

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