If you spend hours writing press releases, whether online or in print, but find that none ever get ‘picked up’ by the media, then this one-day course might be just what you need to improve print, broadcast and online coverage for your organisation.
The PR writing e-learning course from ContentETC gives you everything you need to know about public relations writing - how to write press releases that will get you noticed; a press release writing checklist; effective PR emails; case studies, contributed articles and features; PR profiles and social media PR - all wrapped up in one interactive online training course. Both print and online writing skills are covered and you have the option of getting one-to-one feedback on your PR writing from our expert tutor.
Journalists are deluged with information. Crafting a press release that will hook them in and keep them reading is more important than ever.
Learn about written PR formats and methodology through a mixture of theory, case studies and practical exercises. Supervised exercises and feedback help delegates get to grips with different writing styles and processes.
Aims of the course Delegates get a clear framework for writing excellent press releases. They learn how to target their releases and write to catch the interest of a journalist.
Communication skills are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.
Course overview Communication skills are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.
Using a dedicated learning management system, this press release writing course teaches you everything you need to know about writing press releases in easy-to-understand steps. As well as additional activities, self-assessment exercises and revision tests, the course includes a tutor-assessed assignment and a completion certificate.
Objectives This course will enable those attending to sharpen their press release writing techniques and raise the profile of their organisations in the media. It includes a thorough exploration of what journalists are looking for in a press release and practical guidance on choosing the right angle and structure to ensure that press releases are read – and used.
HENSHALL CENTRE LIMITED
Next start: Mon 14th Dec
Cost: £474.00 per course
HENSHALL CENTRE LIMITED
Next start: Tue 15th Dec
Cost: £395.00 per course
Cost: £126.00 per course
Location: Online course