If you spend hours writing press releases, whether online or in print, but find that none ever get ‘picked up’ by the media, then this one-day course might be just what you need to improve print, broadcast and online coverage for your organisation.
The PR writing e-learning course from ContentETC gives you everything you need to know about public relations writing - how to write press releases that will get you noticed; a press release writing checklist; effective PR emails; case studies, contributed articles and features; PR profiles and social media PR - all wrapped up in one interactive online training course. Both print and online writing skills are covered and you have the option of getting one-to-one feedback on your PR writing from our expert tutor.
Journalists are deluged with information. Crafting a press release that will hook them in and keep them reading is more important than ever.
Objectives This course will enable those attending to sharpen their press release writing techniques and raise the profile of their organisations in the media. It includes a thorough exploration of what journalists are looking for in a press release and practical guidance on choosing the right angle and structure to ensure that press releases are read – and used.
Learn about written PR formats and methodology through a mixture of theory, case studies and practical exercises. Supervised exercises and feedback help delegates get to grips with different writing styles and processes.
Aims of the course Delegates get a clear framework for writing excellent press releases. They learn how to target their releases and write to catch the interest of a journalist.
Communication skills are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.
Course overview Communication skills are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.
Using a dedicated learning management system, this press release writing course teaches you everything you need to know about writing press releases in easy-to-understand steps. As well as additional activities, self-assessment exercises and revision tests, the course includes a tutor-assessed assignment and a completion certificate.
HENSHALL CENTRE LIMITED
Next start: Thu 15th Oct
Cost: £395.00 per course
Next start: Mon 2nd Nov
Cost: £695.00 per course
HENSHALL CENTRE LIMITED
Next start: Mon 14th Dec
Cost: £474.00 per course
Cost: £126.00 per course
Location: Online course